GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance. Custom Metrics. GA4 allows you to customize the dashboard, enabling you to see the reports that matter most to your. For example, your report could be based on 100% of the available data and still, data thresholding is applied to it. Must read: Google Analytics 4 vs. An additional benefit of Analytics generating predictive metrics is that it uses them to generate predictive audiences like Likely 7-day purchasers and Predicted 28-day top spenders that you can use as-is or as the basis for your own custom audiences. Here’s the custom metric configured in GA4: Step 5: Test and Publish. Step 3: Give a proper name to your tag and click on ‘Tag Configuration’. It's about swapping the magnifying glass of Universal Analytics for the telescope of GA4, taking a closer look at individual user behavior, their interactions, and their journeys. For example, let us suppose 2147 people visited your website yesterday via Google organic search. Google Analytics 4 places a. Custom Channel Groups are specified in an API report request by the dimension's scope and. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. Click to remove a metric from the table header. calculated metrics – a way for users to combine standard or custom metrics using mathematical formulas. Click Configure. Similar to GA4 custom dimensions, it’s the mapping of an event parameter that determines if it will be treated as a custom metric. Custom dimensions and metrics allow you to combine GA4 data with non-GA4 data, such as CRM data. Step-7: Once you have discovered duplicate transactions, download this. Data Freshness: 4-8 hours Less than 4 hours: Event parameters: 25: 100: Custom Dimensions: 75: 225:. What are Custom Dimensions in GA4? With GA4 we can create our own own events using. Select the GA4 data source by clicking on the edit button. don't edit any of your existing UA tags in GTM) and add to them GA4 tags. Navigate to the “ Resource ” tab and select “ Manage added data sources “. This happens in Explorations if you try to add the dimension or metric to the exploration. In the "Edit comparisons" dialog, click Explore at the bottom. Click on the ‘Free form’ template. Step 1: click on ‘Custom definitions’ under the GA4 property. Or, for more beginning users, there’s the template gallery. Step 2: Click on create field. Click Create new channel group to start with a copy of the default group. For example, include "customUser:last_level" in a Data API request to create a report for the User-scoped Custom Dimension with parameter name "last_level". Adding these new GA4 dimensions and metrics should help. It contains a dozen pre-built reports exploring some of the most useful metrics GA4 offers: Free formIndex (also known as a slot) is a number (a positive integer) used to internally identify and differentiate one custom metric from another in Google Analytics. Step 3: Click on “Funnel Exploration” report. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing. The browser from which user activity originated. In the Custom metrics tab, click Create custom metrics. , audiences, explorations) that use the custom dimension or metric. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Configure’ link. In the Custom metrics tab, click Create custom metrics. Step-1: Make sure that your Google Ads account is linked to your GA4 property. And after watching the video on using event parameters effectively in GA4, you should have a good sense of what you. Track all your clients’ key GA4 metrics in a live Google Analytics 4 dashboard. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. Cardinality and system limitsCreate dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions andSo when comparing goal-based metrics to conversion-based metrics in each version, expect to see some differences. Similar to UA, there are two reports in GA4 associated with Search Console: Google Organic Search Queries: This report lets you see GSC metrics by search query. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial;. Step 3: create a new custom dimension (event-scoped). Also make sure the Scope of the metric is ‘Event’. GA4 - auto collected or custom event GA4 - custom dimension or metric; Measure video engagement: Event Action = video_start: Turn on "Video engagement" in enhanced measurement. It tells GA4 when and where to track the dimension or metric. Use Explorations to explore your data in depth and answer complex questions about it. In the row for the custom dimension or metric, click > Archive. Click +add dimension, and add up to six dimensions. If the provided quantitative measurements aren't specific enough, you can create custom metrics for your website. GA4 event classification. Views. It is okay if the parameter is being set by more than one event, because all events with the identified parameter will feed the new. Cardinality and system limitsEvaluate user engagement. 4. In GA4, custom dimensions and metrics are set based on your event parameters. Create a custom metric. For example, if you set up a 'value' event parameter, you could create a custom metric called 'Value' that allows you to see each value assigned to the event parameter. Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. To set up GA4 custom events via Google Tag Manager, follow the steps below: Step-1: Log in to your GTM account and then click on ‘Tags’ in the left-hand side menu: Step-2: Click on the ‘New’ button to. This provides you with the flexibility to correct any mistakes or make necessary adjustments to ensure accurate data collection and analysis. The process is simple: you send the data to GA4 (preferably with GTM) and register those custom dimensions in the GA4 interface, and view them in the reports. Make sure to follow these critical steps: After linking GA4, revisit Google Ads. Adjust web session timeout. Google has announced an expansion of ecommerce measurement capabilities in Google Analytics 4 (GA4). GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. UA uses a hit-based model, while GA4 uses an event-based one. g. Step 5: review if all data is collected. The Google Analytics Reporting API v4 gives you access to the power of the Google Analytics platform ( Universal Analytics properties only ). Linear. I will use a test property here (no custom dimensions implemented yet). When you identify the custom metric as a cost and/or revenue metric, you can restrict access to it when you configure user roles that restrict access to cost and/or revenue metrics. 1. Now it’s time to create a funnel report in Google Analytics 4. This step is required in order to get the Google Ads data in your GA4 property. Create new dimensions and metrics from event parametersIf you haven't customized your data collection code, you probably do not need to read this article or use custom dimensions and metrics. Step1: Follow the link mentioned above and select GA4. Click Custom definitions. This is not the case with Universal Analytics. Also make sure the Scope of the metric is ‘Event’. Get Free Access to The Google Analytics 4 Audit Tool (Visited 18,323 times, 1 visits today). Explorations gives you access to data and analytical techniques that aren't available in reports. To find a dimension or metric,. If you only need one dimension or metric, look at the -- comments in the example query and copy the part you need from. If you want other GA4 users to see them, you have to share them first. Google Analytics will open an exploration. It’s very easy to get lost in that maze. Google Analytics 4. Learn all about GA4 Custom Metrics. This does not impact our schema in any way. Switching to GA4 will be no easy feat. After you have started tracking your website or apps in Google Analytics 4, you will likely want to create custom reports and dashboards using your GA4 data. In the Property column, click Custom definitions. This metric is populated automatically. You can't use hyphens in the name, but you can use underscores and spaces instead. The row limit under these circumstances is 2M. In Event Name, enter the name of the event (for example, view_item_list ). In Admin, under Data display, click Custom definitions. Insert a donut or pie chart into your dashboard. Drag metrics in the list to reorder the metrics in the table header. Then, click Submit. This name will appear in your GA4 reports, so use a descriptive name: Note: You can always change the dimension name later if you want. Custom Metrics. If desired, click +add segment, and add up to four segments. Click Archive. This is a guide to some of the more common terms you’ll come across in. The video below shows a report cooked with some of the new plugged fields by the Data Studio data source, from our Google Analytics 4 property. In Metric name, enter a unique name for the new metric. In the tab connected to the Tag Assistant, fill in your form again. Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. Enable enhanced measurement: Activate enhanced measurement in your GA4 property to access more detailed insights about user interactions. Step 5: A configuration panel will open like below. Custom metrics and dimensions. For information about dimensions and metrics in Google Analytics 4, go to [GA4] Analytics dimensions and metrics. 2020-10-13 App + Web properties have been renamed to Google Analytics 4 (GA4). The custom metrics are user-defined metrics in GA4. Next, you can create a new dimension or metric and give it a name and scope. In Metric name, enter a unique name for the. And that’s it! How to Create Audiences in Google Analytics 4. In the VIEW column, click Calculated Metrics > NEW CALCULATED METRIC. Edit existing channels, add new channels, or remove existing channels (see instructions below). As per the question described, the custom dimension creation process can be very confusing, especially to the UA users due to the change of data model and concepts. scroll. 3. Custom Channel Groups are specified in an API report request by the dimension's scope and. In this final part, we'll explore segments, dimensions, and metrics, and then walk you through the process of creating a custom report using our own Google Analytics 4 property. You can also customize a report and create an exploration to include. To be able to view call information in GA4 you need to setup custom dimensions and / or custom metrics. Now that you’ve found Audiences in GA4 (see the previous section), click on the blue button that says “New audience”. Custom dimensions and metrics allow you to combine GA4 data with non-GA4 data, such as CRM data 2. . Under the 'PRIMARY DIMENSIONS' header, you can manage the metrics in the table header. U kunt de hieronder vermelde typen aangepaste dimensies en statistieken instellen. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two. You'll then see the Add Calculated Metric interface: To create a calculated metric you need to populate the following fields. Enter a new group name and optionally a new description. 詳細レポートをカスタマイズして、レポートに表示されるデータを変更するには、編集者または管理者の権限が必要です。各 Google アナリティクス プロパティごとにカスタム レポートを最大 150 個作成できます。概要レポートをカスタマイズする場合は、概要レポートと「レポートのスナップ. If you want to collect information that Analytics doesn't capture with these dimensions and metrics, you can create your own custom dimensions and metrics. It can take up to 24 hours before custom metrics are processed in Google Analytics. In Google Analytics 4, there are three User metrics: Total Users, Active Users, and New Users. , can add the metrics to custom reports, but cannot see the metric values in those reports). In this case, you could get total visits exclude duplicates. Step 3: Click on “Funnel Exploration” report. In the 'Dimension values' drop-down, select the page path or screen class. " Step 6. Next steps. To apply a report filter: Click + Add filter at the top of the report. Active users is a key metric in GA4, and it’s possible to analyze cohorts like 1-day users, 7-day users,28-day users. Click. Use AgencyAnalytics to present your clients’ GA4 metrics in a way your clients will understand. This metric is populated automatically. Analytics for beginners. 25 in the free. Enter a title. GA4 Explorations: Advanced GA4 Reporting. Once you’ve loaded a page using Google Tag Assistant (aka preview mode), select the ‘Window Loaded’ data layer event on the left. In Universal Analytics, you can create up to 20 custom dimensions per property. Brightcove. Step 1: Log in to your Google Tag Manager console and click on ‘Tags’ in the left-hand side menu. Just add the Numeric field ‘New Users’ as a Metric value for scorecard. In the Calculated metrics tab, click Create calculated metric. This metric is populated automatically. GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion. In Admin, under Data display, click Custom definitions. The data returned from the API is as a table with columns for the requested dimensions and metrics. It's written as key-value pairs, where the value on the left is the event parameter name and the value of the right is the event parameter value. Number parametersApart from the standard events that are collected through ‘enhanced measurement’, it is possible you will see some custom event parameters in our data set, like ‘wordCount’ in event ‘page_view’. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Google Analytics in the campaign and traffic-source fields using the SDKs or tracking code. Enter your metric variables. In Universal Analytics, there are two User metrics: Total Users, and New Users. In the Collections section, click Edit collection below the collection where you want to add the report. You can include any event parameters sent with the event when it is logged. Add a filter to exclude ‘New / returning’ = (not set) – I show how to do this in the video if you are not sure. In the context of GA4, a custom campaign is your website URL, which contains UTM parameters. Click Create new channel group to start with a copy of the default group. Review the list of entities in Analytics (e. Migrate from UA to GA4. Create new dimensions and metrics from event parametersIf you haven't customized your data collection code, you probably do not need to read this article or use custom dimensions and metrics. Drag metrics in the list to reorder the metrics in the table header. Setting up the GA4 custom event in google Tag Manager (GTM) Step 1: Enable scroll variables. Step 4: An overlay will appear like below. I have recently started to use Google Analytics 4 for event tracking, using Google Tag Manager to send events to Analytics. Click to remove a metric from the table header. In GA4, custom metrics are created differently than in Universal Analytics. #2 The data threshold is independent of the data sampling. And after watching the video on using event parameters effectively in GA4, you should have a good sense of what you. js JavaScript library. Metric conditions. In Metric name, enter a unique name for the new metric. Universal Analytics; 5 of 17 [UA→GA4] Migration guide for beginners; 6 of 17 [UA→GA4] GA4 migration walkthrough (videos)In GA3, users can use custom dimensions and metrics to add information to collected data. Access our table chart maker for blank templates you can start with. In de tabel staan limieten voor het aantal aangepaste dimensies en statistieken dat u maakt voor standaard- en premium property's. Step-2: Click on ‘Events’ (under ‘Engagement’): Step-3: Scroll down and then click on an event name. Earlier in Looker Studio, you couldn’t add the custom metrics you created in Google Analytics 4, but now Looker studio supports all the custom metrics of GA4. Navigate to the ‘linked accounts’ or ‘conversions’ tab. First, we will see how easy it is to create scorecards using GA4 data in Looker Studio. Step 2: Find the Event-Scoped Custom Metric Average you are interested in creating reports on from the response. Note: You will need collaborate or edit permissions to create, edit, and share insights. . g. Click blue "Create custom metrics" button. Learn more about custom dimensions and metrics. 5. Measure anything that isn't captured in GA4's default metrics and dimensions. Step-1: Navigate to your GA4 property and then click on the ‘ Admin ’: Step-2: Click on ‘ Data Streams ’ under the ‘ Property ’ column: Step-3: Click on the name of the web data stream whose web session you want to configure: Step-4: Scroll all the way down and then click on the ‘ Configure tag settings ’ link:Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Press the three dots menu depending on which custom dimension you’re interested in and then click on “Edit”. If you have many metrics in the table, you may need to scroll to the right to view the metrics. When you create a custom dimension or metric GA4 populates this with whatever value it collects from the corresponding event parameter or user property. This means continuing to collect data in your Universal Analytics property (i. Click " Save . How to Properly Configure Custom Dimensions in Google Analytics 4. Open Channel Groups. In Configuration Tag, select your Google Analytics 4 Configuration tag. Explorations combine the features of GA4’s custom reports with its AI capabilities, and allow you to create extremely detailed, granular reports and visualizations from scratch. Typen aangepaste dimensies en statistieken. In GA4: Events are the metrics that allow you to measure. GA4 also introduces a new UI, lacks or limits some key capabilities, metrics, and reports known from its predecessor and introduces. Google Ads and attribution. Het type dat u kiest hangt af van het type gegevens dat u wilt analyseren. Here are just a few examples of custom dimensions: is_newsletter_subscriber; page_brand;. GA4 brings new flexibility and accuracy to tracking your website’s success! How to create custom events for GA4 conversions? Creating custom events on GA4 for conversions is a breeze. To do that, open the report as an exploration and then create a funnel report based on the exploration. It’s very easy to get lost in that maze. GA4 is the next generation of analytics. GA4 Standard: GA4 360: Details: Data Collection: Data Sampling: 10 million: 1 billion: GA4 360 allows you to collect more data than its previous version with more flexibility, more custom dimensions, metrics, event parameters, etc. In the Property column, click Custom definitions. How To Add Custom Dimensions & Metrics To GA4 Reports. Step 2: Select a GA4 property that you have access to. Open Channel Groups. Device, app, web, stream and platform: dimensions & metrics (GA4)Paste this URL to the Tag Assistant, then click Connect. Finally, GA4 is very privacy-focused while UA is not — it relies on machine learning to do predictive modeling, eschewing the need for third-party cookies. Use the same IDs that you use when uploading campaign cost data. Then you will be able to use the metric you created in GA4 Explorations or Data Studio reports. Reports contain statistics derived from data collected by the Google Analytics tracking code. Match the index number with the configuration in Google Analytics. Analytics for beginners. Speaking of other areas, if you’re trying to set up GA4 custom dimensions, our guide will help you get started. Add a metric of ‘ event count ’. GA4 SQL is a free and user-friendly tool that simplifies the querying process for Google Analytics 4 data in BigQuery. Follow the below steps to archive a user property: Step-1: Navigate to your GA4 property view and then click on the ‘Configure’ link: Step-2: Click on ‘Custom Definitions’. In Admin, under Data display, click Custom definitions. 5 more Custom Dimensions and Metrics. Edit existing channels, add new channels, or remove existing channels (see instructions below). Step 1: Navigate to your Google Analytics 4 property and click on the ‘Configure’ menu. Tracking the crucial GA4 metrics, dimensions and events – making the most out of GA4. Step 2: You will see the various analysis templates. Follow the below steps to learn more about event renaming. Weekly Active Users (WAU): the number of active users in the last 7 days. Tip: get access to the GA4 Demo Account if you don’t have GA4 properties set up yet. As you can see from the above image, insight cards are available by default. 2. 系統會使用您網站或應用程式中的自訂 事件參數 及 使用者屬性 ，建立自訂維度和指標。. It is an event parameter that can be either an automatically collected parameter. Increased Parameter Value Character Limit for GA4 360 Customers. These reports have a higher likelihood of data being grouped under the (other) row because of the many high-cardinality dimensions in those tables. GA4 Gives Marketers More Control. Step 4 – List your UA events and custom dimensions and map them with the GA4 structure. Step 3: Now click on ‘Analysis Name’ to give a descriptive name to the report. Archive custom dimensions and metrics. When viewing the report, click Add comparison in the top right. GA4 is the next generation of analytics. Enter a new custom metric name, description, or measurement unit for a given custom metric. The number of new unique users who logged the first_open or first_visit event in the specified date range. How To Add Custom Dimensions & Metrics To GA4 Reports. Step 2: Navigate to the “Explore” section. Step 1: Open the GA4 – Google Merchandise Store demo property. You may need to scroll down the 'Metrics' dialog on the right to see the Add metric drop-down. [GA4] Custom events Collect additional information that Google Analytics does not collect automatically A user sometimes performs an action you want to analyze in your reports. The metadata method will likely return a dimension similar to: "dimensions": [. Event conditions. A custom dimension or metric lets you see the information you collected from an event parameter. #2 Minutes Stream – This stream shows the events logged in the last 30 minutes in the form of a series of circles. Click on the ‘Free form’ template. Event conditions let you create segments based on particular details about one or more events. If you’ve enjoyed this article,. We recently made improvements to default channel grouping for Google Analytics 4 properties. Click on ‘Create’. Step-2: Click on ‘Data Streams’ under the ‘Property’ column. For all of these variables, use the plus button to pop open a menu to view and save/import predetermined and custom. g. Step-3: Click on the name of the data stream for which you want to exclude internal traffic: Step-4: Scroll down your screen and then. Beyond dimensions, custom metrics are about counting or quantifying specific data points. Google Analytics calculates the following ratios automatically: Daily Active Users (DAU): the number of active users in the last 24 hours. Select ‘Active users’ as your metric – this is equivalent to ‘Users’ in GA4 reporting. GA data respect a specific schema combining user, session, item and event based scopes for available. In Event property, enter the name of the event parameter. In the row for the custom dimension or metric, click > Archive. The course also covers reporting using GA4, including standard reports for understanding how visitors arrived. This is considered the broader categorization of Google Analytics 4 metrics, but there’s also a narrower one worth mentioning. In the left navigation, click Admin. Understand users, sessions, and events. Learn more about custom dimensions and metrics. As outlined in the article Events in Google Analytic 4 vs Universal Analytics, an essential task in migrating from Universal Analytics to Google Analytics 4 is the translation of your. This is a required key for GA4 data import. Learn all about GA4 Custom Metrics. In GA4, custom dimensions and metrics are automatically created for you from your event parameters, so to set a custom dimension or metric, you simply create a custom event parameter. Restricted metrics are available in metric pickers associated with reports (e. Next, click to Custom metrics and click the ‘Create custom metrics’ button to add the Scrolls metric. Audiences and remarketing. ) Custom Metrics: The limits for custom metrics are similar to event-scope custom. Enter your formula and look for a green checkmark underneath the formula field to ensure that the formula is considered valid by Data Studio. GA4 can now create custom audiences and then pull the audiences directly into the paid ads platforms for use in campaigns. However, if you want to showcase specific areas of improvement, there are a few ways your agency can create custom metrics outside of GA4: Custom metrics using formulae and calculations. 5. Step 1: Go to Custom Insights in GA4. This works great if you have different business models or are trying to gauge the effectiveness of a particular online event. utm_source: Referrer, for example: google, newsletter4, billboard. Before you create any custom events or dimensions/metrics, check if GA4 already collected them. You may need to scroll down the 'Metrics' dialog on the right to see the Add metric drop-down. Other parameters require you to create custom dimensions and metrics to see the parameter values in Google Analytics. 4. Custom fields in GA4 export are available as parameters. Sign in to Google Analytics. If you have many metrics in the table, you may need to scroll to the right to view the metrics. Step 2: Click on ‘New’ to create a new scroll event tag for the GA4 property. 5. Note: The ‘Purchases’ metric is similar to the ‘Transactions’ metric of Universal Analytics. New Bounce Rate in GA4. Method: properties. You will get a screen like the below image. Click + next to DIMENSION, select “Page path and screen class” (under Page/screen) and click Import. In Google Analytics 4 properties, the pages report looks different, but you can still easily recreate what you are looking for as an. Unit of measurement Details; Currency: When you select Currency, you must also identify if the custom metric is a cost and/or revenue metric under Data type. Select a web data stream. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Step 4: double check if everything is set up correctly. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ link on the left-hand side. GA4 Klips templates examples. 2. [GA4] Escopos das dimensões de origem do tráfego; 13 de 20 [GA4] Campanhas e origens de tráfego; 14 de 20 [GA4] Grupo de canais padrão;Custom metrics also allow you to integrate data from outside sources (such as data from your client’s SEO platform or CRM) into GA4. Choose “edit” or “archive”. In fact, it comes with so many metrics and dimensions that it can be hard to tell where to start. Implications Of Removing Rule-Based Attribution. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ link on the left-hand side. Scope – Event or user. Update: after giving them some time to fix their web interface, I was able to get the page rating metric into a report, although it's not the report I'd hoped for. Custom Metrics Vs. There is also a way to have all your reporting needs, and you can connect both your Google Analytics properties (Universal Analytics and Google Analytics 4) to the Looker Studio. You cannot save the comparisons. It is like a parking space reserved for your custom metric. [GA4] Create a custom funnel report; 9 of 13 [GA4] Keyboard shortcuts; 10 of 13. In total, 30 new dimensions and metrics related to ecommerce are now available in. Availability of GA4 metrics and dimensions in DataStudio, API, Explorer, Customization Reports, Audiences, RealTime, Filters, Comparisons, Subproperties. In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. Abstract. Step 2: Click on ‘ Acquisition ‘. Adding these new GA4 dimensions and metrics should help. In the row for an existing group, click > Copy to create new. This happens in Explorations if you try to add the dimension or metric to the exploration. #18 GA4 provides access to far more custom dimensions and custom metrics. 2020-10-08 getMetadata method added to the API. Migrate from Universal Analytics. Before you set user properties, create a user-scoped custom dimension in Google Analytics so you can report on the user property once Analytics collects the user property. From there you select either custom dimensions or custom metrics. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without. Make sure you are in the correct account. Scope – Event or user. We report a case study using drone-based imagery to develop a pre-disaster 3-D map of downtown Victoria, British Columbia, Canada. You can also use custom metrics and dimensions as. This article explains each prefix (or scope) and the type of information you can expect to see based on the scope. With GA4, you can measure practically anything, even custom metrics. GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance.